As an IHE Interoperability Showcase participant, you’re making a substantial investment to maximize your presence during the conference. HIMSS has developed the Interoperability Showcase Marketing Toolkit. The toolkit provides a variety of materials you can customize to promote your Interoperability Showcase participation and market your company to current and potential customers.

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Sample Images

If you have never attended or participated in a HIMSS Interoperability Showcase™ you are in for a surprise. The Showcases in the United States are the largest in the world with other Showcases growing in size in locations across the globe. These images will help you and your team plan for what to expect from a visual perspective. There are two PDFs. One PDF shows images of the kiosks that are set aside for Organizational participants in the U.S and the other shows several images for entities involved in Connected Demonstrations.

Sample images of Interop Showcase Organizational Kiosks .pdf
Sample images of a HIMSS Interoperability Showcase .pdf

White Paper and Showcase Theater Examples for HIMSS09 Interoperability Showcase

All Leadership and Organizational Level participants may provide Showcase attendees two pieces of literature in the Showcase as part of their benefits package and these are one white paper and one general informational piece. These documents are not to be sales collateral; the material content must focus on a case study or information regarding your organization’s leadership in health IT interoperability.

Each Leadership and Organizational entity is provided with two 9 x 12 clear plastic literature pockets that will have your logo either above or just next to the literature pocket, so your document can be no larger than 8.5 x 11. All literature pockets will be secured to a large wall in the Showcase Theater that has high visibility to visitors entering the Showcase.

Content & Focus for Showcase Theater, White Paper and Information documents:

Examples of White Paper / Information Piece:  Below are two sets of resources to review and generate ideas for your white paper and informational handout.

Resource 1:  The linked documents below are examples of the kind of white paper / informational handout permitted in the HIMSS09 Interoperability Showcase.

Resource 2: Review samples of white papers posted by HIMSS Corporate Members: HIMSS Corporate members are permitted to post white papers on the HIMSS website. Visit: HIMSS Corporate Member White Papers.

White Paper Example: EMR Sophistication Correlates to Hospital Quality Data

White Paper Example: Enterprise Integration: Defining the Landscape

White Paper Example: Leveraging IT to Improve Patient Safety

White Paper Example: Rapid Change in Healthcare Organizations

Showcase Theater Presentation Examples: Most give a PowerPoint presentation and should be brief enough to cover in 15-20 minutes. Your session is 30 minutes, so be sure to leave time for Q&A. Examples of Showcase Theatre presentations from past Showcases are available at http://www.interoperabilityshowcase.org/himss09/himss09_present.asp - Be sure to scroll down the page to find the link titled: “Example HIMSS08 Interoperability Showcase Presentations”

Additional Information

• Page limit: There is no page limit to any of the documents
• Template: You may use your own branding but the items must be clearly labeled  White Paper or Thought/Think Piece
• Size: Must fit in an standard 9x 12 literature holder

Questions? Please contact Celina Roth croth&himss.org  +1-312- 915-9213

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The articles, online banner, e-push and press release included allow you to insert your company name and booth number to create your own customized marketing materials.
HIMSS has supplied these materials as an extra promotional benefit.

Any questions? Contact Liz Anderson  at 312.915.95 03 or eanderson@himss.org.