As an IHE Interoperability Showcase participant, you’re making a substantial investment to maximize your presence during the conference. HIMSS has developed the Interoperability Showcase Marketing Toolkit. The toolkit provides a variety of materials you can customize to promote your Interoperability Showcase participation and market your company to current and potential customers.
Sample Images
If you have never attended or participated in a HIMSS Interoperability Showcase™ you are in for a surprise. The Showcases in the United States are the largest in the world with other Showcases growing in size in locations across the globe. These images will help you and your team plan for what to expect from a visual perspective. There are two PDFs. One PDF shows images of the kiosks that are set aside for Organizational participants in the U.S and the other shows several images for entities involved in Connected Demonstrations.
Sample images of Interop Showcase Organizational Kiosks .pdf
Sample images of a HIMSS Interoperability Showcase .pdf
White Paper and Showcase Theater Examples for HIMSS09 Interoperability Showcase
All Leadership and Organizational Level participants may provide Showcase attendees two pieces of literature in the Showcase as part of their benefits package and these are one white paper and one general informational piece. These documents are not to be sales collateral; the material content must focus on a case study or information regarding your organization’s leadership in health IT interoperability.
Each Leadership and Organizational entity is provided with two 9 x 12 clear plastic literature pockets that will have your logo either above or just next to the literature pocket, so your document can be no larger than 8.5 x 11. All literature pockets will be secured to a large wall in the Showcase Theater that has high visibility to visitors entering the Showcase.
Content & Focus for Showcase Theater, White Paper and Information documents:
Examples of White Paper / Information Piece: Below are two sets of resources to review and generate ideas for your white paper and informational handout.
Resource 1: The linked documents below are examples of the kind of white paper / informational handout permitted in the HIMSS09 Interoperability Showcase.
Resource 2: Review samples of white papers posted by HIMSS Corporate Members: HIMSS Corporate members are permitted to post white papers on the HIMSS website. Visit: HIMSS Corporate Member White Papers.
White Paper Example: EMR Sophistication Correlates to Hospital Quality Data
White Paper Example: Enterprise Integration: Defining the Landscape
White Paper Example: Leveraging IT to Improve Patient Safety
White Paper Example: Rapid Change in Healthcare Organizations
Showcase Theater Presentation Examples: Most give a PowerPoint presentation and should be brief enough to cover in 15-20 minutes. Your session is 30 minutes, so be sure to leave time for Q&A. Examples of Showcase Theatre presentations from past Showcases are available at http://www.interoperabilityshowcase.org/himss09/himss09_present.asp - Be sure to scroll down the page to find the link titled: “Example HIMSS08 Interoperability Showcase Presentations”
Additional Information
Questions? Please contact Celina Roth croth&himss.org +1-312- 915-9213
With this package you will be able to:
HIMSS09 InteroperabilityShowcase Theater Master Schedule Ver 3 Posted
Materials from Interoperability Showcase Participant Workshop held 29-31 Oct 08
Vendor Guidelines
HIMSS09 Interoperability ShowcaseGuidance for Organizational Level_ V2.1_28 Jan09
HIMSS09 Interoperability Showcase Vendor Guidance for Leadership Level V2.2_28 Jan09
HIMSS09 Interoperability Showcase Vendor Guidance for Implementer Level_V2.1_28 Jan 09
HIMSS09 Interoperability Showcase Marketing Webinar Presentation