Why you need to be there

For healthcare providers today, the need to purchase and meaningfully use standards-based interoperable health IT solutions tops their list of mission critical challenges.

And the HIMSS12 Interoperability Showcase™ will top their list as the number one place where they can find practical solutions to their unique needs—offering real world case studies  from EHRs and PHRs, Radiology PACS and RIS systems, to public health registries and health IT infrastructure services.

Be there to demonstrate your interoperability solutions to thousands of healthcare IT buyers and end-users, or your competitors will!

You will present your solutions in a dynamic, real-time live health information data exchange. Attendees will be able to see your technology solutions applied to today’s complex healthcare systems for achieving the continuity and accountability care and the seamless and secure transfer of patient records.

Build your future success on last year's success

Last year, more than 4,000 attendees visited the showcase which offered 60 educational sessions including Federal Health Architecture / Office of the National Coordinator (FHA-ONC), CAQH/CORE, OASIS, Continua, IHE and others. This year, the showcase is expanding thanks to industry demand.  This allows you to:

• Present your company’s success story in the most respected venue if its kind – the  Interoperability Showcase Theater
• Demonstrate your company’s commitment to promote standards-based health IT interoperability
• Generate thousands of qualified leads
• Leverage  the HIMSS Interoperability Showcase Marketing Toolkit

View the Post-HIMSS11 Interoperability Showcase highlights.

Participation Options and Associated Benefits

This is a strategic opportunity to gain visibility and credibility for your products…and to connect with key audiences – your current customers, new prospects and potential business alliances.

Select from a variety of participation options to meet your company’s goals.

Leadership:  $18,500 - Demonstrate interoperability leadership and enjoy maximum visibility.

• Thought Leadership
• Participation in the Interoperability Industry Leader Panel Discussion at the HIMSS12 Interoperability Symposium
• One high profile speaking engagement in the Interoperability Showcase Leadership Theater
• One printed IHE Interoperability White Paper Success Story placed in distribution racks and online (Note: HIMSS has final content approval)
• Premium visibility during VIP Tours: Connect with top leaders from government and industry including members from the U.S. Congress and state legislators, Ministry of Health delegations from nations worldwide and more
• Lead Generation
• Receive a list of all Showcase demo participants
• Branding / Messaging
• Your company will be promoted as an Interoperability Showcase participant in the following:
• HIMSS12 Resource Guide
• HIMSS12 Pocket Guide
• HIMSS Daily Insider
• Conference signage
• HIMSS12 and Interoperability Showcase websites
• Relevant marketing materials and all places used to promote the Showcase
• Free-standing message graphics in particular areas of the showcase
• Connected Demonstration or New Innovations Area participation
• Showcase your health IT systems in the Showcase Connected Demonstration Area
• Note: All systems must participate in and pass the IHE 2012 North America Connectathon
• The Showcase includes more than 150 healthcare IT systems that have completed the industry’s only large scale interoperability assessment event.
• The Connectathon tests HIT systems to foster compliance with standards, electronic health record system connectivity and interoperable exchange of patient health information.
• Many of the capabilities tested at the Connectathon are closely aligned with the criteria for achieving "meaningful use" of electronic health records recently published by the U.S. Department of Health and Human Services. 
• Companies who complete the Connectathon are able to promote their solution as having successfully tested the implementation of the IHE profile.
• Complimentary Badges (valued at over $3,500)
• Two exhibitor badges
• Three client badges
• Three full conference badges

Implementer:  $9,500 - Gain in-depth experience and industry visibility.

• Thought Leadership
• Included in the standard Connected Demonstration Area VIP tours available to HIMSS12 attendees
• One printed IHE Interoperability White Paper Success Story placed in distribution racks and online (Note: HIMSS has final content approval)
• Branding / Messaging
• Your company will be promoted as an Interoperability Showcase participant in the following:
• HIMSS12 Resource Guide
• HIMSS12 Pocket Guide
• HIMSS Daily Insider
• Conference signage
• HIMSS12 and Interoperability Showcase websites
• Relevant marketing materials and all places used to promote the Showcase
• Free-standing message graphics in particular areas of the showcase
• Connected Demonstration or New Innovations Area participation
• Showcase your health IT systems in the Showcase Connected Demonstration Area
•  Note: All systems must participate in and pass the IHE 2012 North America Connectathon
• The HIMSS12 Interoperability Showcase includes more than 150 healthcare IT systems that have completed the industry’s only large scale interoperability assessment event.
• The Connectathon tests HIT systems to foster compliance with standards, electronic health record system connectivity and interoperable exchange of patient health information.
• Many of the capabilities tested at the Connectathon are closely aligned with the criteria for achieving "meaningful use" of electronic health records recently published by the U.S. Department of Health and Human Services. 
• Companies who complete the Connectathon are able to promote their solution as having successfully tested the implementation of the IHE profile.
• Companies who successfully complete the Connectathon are able to promote their solution as having successfully tested the implementation of the IHE profile. Complimentary Badges
• Two exhibitor badges

HIMSS Live Exchange:  $ 7,500 – Special Category - Healthcare Provider Organizations - Present Interoperable Solutions Implemented in Your Facility!

• Thought Leadership
• Premium visibility during VIP Tours: Connect with top leaders from government and industry including members from the U.S. Congress and state legislators, Ministry of Health delegations from nations worldwide and more
• Demonstrate how your organization is using interoperable solutions
•  Interact with attendees from the Interoperability Showcase Live Exchange Theater - Live Exchange demonstrations MUST be presented by providers or provider organizations. Vendor support is encouraged.
• One printed White Paper Success Story placed in distribution racks and online (Note: HIMSS has final content approval)
• Lead Generation
• Receive a list of all showcase demo participants
• Branding / Messaging
• Your company will be promoted as an Interoperability Showcase participant in the following:
• HIMSS12 Resource Guide
• HIMSS12 Pocket Guide
• HIMSS Daily Insider
• Conference signage
• HIMSS12 and Interoperability Showcase websites
• Relevant marketing materials and all places used to promote the showcase
• Free-standing message graphics in particular areas of the showcase
• Complimentary Badges
• Two exhibitor badges

HIMSS Live Exchange Participation Criteria

• Technology: Candidates must be from a clinical site, such as a hospital or ambulatory practice, health information service provider, or other health information organization (in partnership with a clinical site) that has currently implemented standards-based interoperable clinical solutions drawn from the list below:
• Published IHE Profiles and/or other HHS-recognized standards
• Publically referenced in the IHE Product Registry and/or an HHS/ONC equivalent
• Preferably a 2010 certified product
• People: One or more individuals from your organization that will be available for testing, rehearsal, presentation and demonstration prior to and during the HIMSS12 which runs February 21-24, 2012. Vendors may assist but cannot be the primary presenter(s) – the HIMSS Live Exchange is designed to share experiences from the facilities where the standards-based interoperable technology has been implemented. The presenter(s) must show enthusiasm for the process, be able to speak to the provider/patient value and focus the presentation on interoperability. HIMSS Live Exchange presentations are not to be commercial in nature.
• Time Commitment: Participation requirements are divided into two components – pre-testing and on-site demonstration.

Supporter Level - $5,500 – Show Your Support for Interoperable Solutions in Healthcare

• Branding / Messaging
• Kiosk inside the Interoperability Showcase placed near the Organizational Participants.   Note: the Supporter Level kiosks will not be part of the VIP or standard tours. We recommend you promote this area along with your overall HIMSS12 participation
• You company will be promoted as an Interoperability Showcase participant in the following:
• HIMSS12 Resource Guide
• HIMSS12 Pocket Guide
• HIMSS Daily Insider
• Conference signage
• HIMSS12 and Interoperability Showcase websites
• Relevant marketing materials and all places used to promote the showcase
• Free-standing message graphics placed within the Showcase

Organizational: Special Category - $6,500 - Non-Profit Organizations and Government Initiatives Only

• Thought Leadership
• One high profile speaking engagement in the Interoperability Showcase Leadership Theater
• Included in the standard Connected Demonstration Area VIP tours available to HIMSS12 attendees
• One printed IHE Interoperability White Paper Success Story placed in distribution racks and online (Note: HIMSS has final content approval)
• Lead Generation
• Ability to secure lead retrieval device to track attendees who visit you in the showcase
• Branding / Messaging
• Your company will be promoted as an Interoperability Showcase participant in the following:
• HIMSS12 Resource Guide
• HIMSS12 Pocket Guide
• HIMSS Daily Insider
• Conference signage
• HIMSS12 and Interoperability Showcase Web Sites
• Relevant marketing materials and all places used to promote the showcase
• Free-standing message graphics in particular areas of the showcase
• Complimentary Badges
• Two exhibitor badges 

Featured IHE Domains

• Anatomic Pathology
• Cardiology
• Eye Care
• IT Infrastructure
• Laboratory
• Patient Care Coordination
• Patient Care Devices
• Radiation Oncology
• Radiology

Learn more about these domains and the various subsets for each.